Billboard goes up in flames to tease new collaboration, leaving locals ‘stunned’

This is the unbelievable moment a 200 square foot high street billboard went up in flames.

The huge hoarding, positioned next to a Burger King in Middlesbrough, was given the ‘flame grilled’ treatment, much like one of the chain’s burgers.

And it sported a Doritos tortilla chip ad before being left chargrilled – alluding to a collaboration between the two brands.

Locals were left stunned, with hundreds gathering to take pictures and videos which have spilled onto social media.

A 'hot' launch collaboration

Resident Olivia McHale, 28 said: "I just can't believe it. It's just not the sort of thing you expect to see in Middlesbrough - things like this don't happen here."

The controlled fire took place shortly after dusk, with professionals on the scene to ensure safety for people in the area as well as clear up the site.