Nike launch new maternity collection of exercise clothes for pregnant women
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Global megabrand Nike has revealed a new maternity collection, covering the period from maternity through to new motherhood, with customised activewear designed specifically to provide comfort and support.
Additionally, they’ve launched a new online platform which provides training guides specifically aimed at pregnant woman or new mothers, in turn busting the myth that a woman needs to ‘rest as much as possible’ when with child.
The sports brand’s maternity collection is part of its ‘Nike (M)’ campaign.
From bump-supporting leggings to breastfeeding-friendly bras, this inclusive approach by the brand is unrivalled on the mainstream fitness scene.
Items range from various colours of tank tops, priced at £31.95 to hooded jumpers with wiggle room for your growing bump, for £69.95.
Leggings are all priced below £55, with sports bras costing around £40.
While the likes of rival brand Adidas also have a maternity section, it fails to offer supportive bras or expand on colour, materials.
Other brands have also made waves in catering to mothers, but the likes of Lululemon can be pricey for someone who is now shopping for two.
First time mothers and those venturing into fitness after birth are already facing the challenge of accepting their new body, understanding how it moves and recovering from birth. Nike’s approach acknowledges that and tailors to the woman, the mother, and the changing body.